Twitter is a Job Qualification?

Best Buy puts up a job posting searching for a "Senior Manager for Emerging Media Marketing."  Aside from the usual qualifications such as a bachelor’s degree (although a graduate degree is much preferred) and two-or-years of experience in marketing, the company is also looking for qualifications that address a candidate’s enthusiasm to new forms of media.  For instance, an ideal candidate for the job should have at least one year of active blogging as well as having a Twitter account with more than 250 followers.

In case you do not know, is a microblogging Web site that enables members to input their activities, thoughts, and links in short messages.  Members can also "follow" other members and monitor what they have been posting, making it a potential marketing ground.

However, does having a lot of followers over at Twitter automatically mean you are already "an expert" on emerging media?  Not necessarily.  It is one thing to have an account on Twitter or on other microblogging sites, it is another thing to accumulate a lot of followers, and it is another thing to put so much time and effort to create a list of targeted followers who will look at every link your organization would like to share.

Companies should also make sure that their target market actually uses Twitter and other emerging media.  Yacht manufacturers, for instance, who intend on using Twitter to target company CEOs should just junk the idea, as a recent survey showed only two Fortune 100 CEOs are using the microblogging site.

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